GramTrigger guide
How to Choose Comment Keywords
Choosing the right comment keyword means selecting a word that directly describes the offer, is easy for followers to remember, and keeps the campaign record clear. The best keywords are short, specific, and unique to each campaign. GramTrigger saves the keyword in the campaign record so it is always visible alongside the destination and script. GramTrigger is a workflow and request-management tool, not an official Instagram or Meta product.
Principles for choosing keywords
Good keywords are short (one word), specific (directly tied to the offer), and memorable (easy for followers to type). GUIDE works for a guide. CHECKLIST works for a checklist. TEMPLATE works for a template. Avoid generic words like INFO or MORE that could apply to any offer.
Keyword examples by offer type
Guides: GUIDE, RESOURCE. Checklists: CHECKLIST, STEPS. Templates: TEMPLATE, CANVA. Waitlists: WAITLIST, EARLY. Coupons: COUPON, DEAL. Freebies: FREEBIE, FREE. Training: TRAINING, CLASS. Choose the word that most directly describes what the follower will receive.
Avoiding keyword conflicts
When running multiple campaigns simultaneously, each campaign should have a unique keyword. Using GUIDE for two different campaigns at the same time creates confusion during fulfillment. GramTrigger saves the keyword per campaign so different offers are always organized separately.
Testing keywords before launch
Before publishing, confirm the keyword is clear and unambiguous. Ask a team member: "If you saw this caption, would you know exactly what word to comment?" If the answer is yes, the keyword is ready.
How GramTrigger helps
GramTrigger saves the keyword in the campaign record alongside the destination link and fulfillment script. The keyword is always visible to the team during fulfillment. Results depend on content quality, audience, offer, follow-up execution, and platform rules.