GramTrigger guide
Agency Comment Campaign SOP for Client Work
An agency comment campaign SOP provides a repeatable process for managing keyword campaigns across multiple clients. The SOP standardizes campaign setup, fulfillment, tracking, and reporting so every client receives consistent service. GramTrigger supports this SOP with structured campaign records that work the same way for every client. GramTrigger is a workflow and request-management tool, not an official Instagram or Meta product.
SOP phase one: client onboarding
When onboarding a new client for comment campaigns, gather the following: the types of offers the client wants to promote, the lead magnets available, the destination links to use, the tone of the fulfillment scripts, and the reporting requirements. Create the first campaign record in GramTrigger with the client is details. This onboarding conversation doubles as the first campaign setup.
SOP phase two: campaign setup per client
For each client campaign, create a dedicated record in GramTrigger with the campaign name, trigger keyword, confirmed destination link, fulfillment script written in the client is voice, and initial status set to ready. The consistent record structure means the team follows the same setup process for every client regardless of their specific offer or audience.
SOP phase three: fulfillment coordination
When a client campaign goes live, the assigned team member opens the campaign record and begins fulfilling requests using the saved script and destination link. The record is self-contained so the team member does not need to ask the account manager for details. Update the lead count and request status as fulfillment progresses.
SOP phase four: client reporting
At the end of each reporting period, export all active and completed campaign records for the client. The exports capture the keyword, destination link, script, status, and lead count for each campaign. Compile these exports into the client report showing campaign performance across the reporting period.
SOP phase five: campaign archive
After each campaign closes, save the export to the client is archive folder. Organize exports by date and campaign type so they are easy to find for future reference. GramTrigger exports are consistently formatted so the archive is organized regardless of which team member ran the export.
How GramTrigger helps
GramTrigger supports the agency comment campaign SOP with consistent campaign records across all clients. Each record has the same structure so the team follows the same process for every client. Exports are available for client reporting. Results depend on content quality, audience, offer, follow-up execution, and platform rules.