This campaign format is ideal for lead magnets, newsletter growth, and product discovery. The key is keeping the campaign setup, fulfillment copy, and lead tracking organized.
Campaign setup
- Paste the Instagram post URL you want to use.
- Set the trigger keyword to GUIDE.
- Add the destination link for the guide or free resource.
- Enter the reply script for manual or approved fulfillment.
- Export the leads when the campaign is ready for reporting.
Why it works
Your audience already understands the cue. When they comment GUIDE, the creator needs a reliable way to track the handoff and fulfill the request responsibly.
Ready to launch?
Try the campaign flow in Create Campaign, or learn more on Features.